06.05.2010
06.05.2010
06.05.2010
The ARROW Logotype
The ARROW project has been working with a design group to develop a logotype concept that reflects the spirit of this project.
Inspired by the experience of browsing or leafing through objects, the designer said:
“Whether it's browsing through files, books, music or something else, it usually means having multiple layers with some elements in front of others. This feeling of layers is what we wanted to bring into the logo as well.”
The logotype design also integrates the shape of an arrow in the sharp forms of the letter "A."
We are excited to incorporate this visual component as the principle identifying element for the project.
